The brief Version: although folks take meals shipment for granted nowadays, very few choices existed a tad bit more than about ten years ago. In 2005, Greg Miller knew that hectic families and partners required usage of effortless, restaurant-quality meals, very he launched MagicKitchen.com. The organization delivers flash-frozen, chef-prepared meals towards home, producing healthy eating simple and assisting active partners remain committed to their balanced diets. MagicKitchen.com’s customers vary wildly â from 20-somethings to seniors â while the site offers both a la carte and complete food options. In addition it suits unique diet plans including veggie, gluten-free, and diabetic.
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Nowadays, partners have numerous options for acquiring healthy dishes or elements delivered to their home. But back 2005, that sort of service was generally nonexistent.
During the time, Greg Miller ended up being working in senior administration in the tech business, that he claims had been financially gratifying but supplied him hardly any individual pleasure. The guy and his partner wanted to produce a small business that helped them feel a sense of purpose. They watched that active families and lovers desired to eat healthy food choices but did not have enough time for all your planning. So Greg with his spouse launched MagicKitchen.com in Northern California to help make tasty, healthy meals more accessible.
“MagicKitchen.com was started in later part of the 2005 to assist individuals who had dilemmas in preparing, shopping for, preparing, and preparing meals which can be healthier and nourishing,” said Greg, who serves as Chief Executive Officer associated with the company. “We made a decision to only use top-quality components â natural when possible â to generate all of our dinners.” Over the years, the business has added alternatives for a number of special diets, and consumers can decide between a la carte food products or full dinners.
Caused by MagicKitchen.com, couples usually takes the afternoon removed from cooking without the need to concern yourself with derailing their particular healthy diet. And organization enables meals becoming gifted to those trying to find high-quality food but that simply don’t experience the time or capacity to prepare for themselves.
Since starting MagicKitchen.com, Greg’s company partner and organization chairman, Michelle Tayler, went back to college and became an authorized dietitian, thus delivering further expertise towards the team.
A Pioneer within the developed foods Delivery Industry
As among the first companies to provide pre-made, healthy food distribution, MagicKitchen.com is actually a leader in the industry. While many food shipment options occur today, couple of solutions compare with MagicKitchen.com’s.
“in healthier and simple-to-prepare meals arena, discovern’t a lot of companies that do what we perform,” Greg said. “Most are either dinner preparation organizations â materials only provided and also you prepare the meal â or gourmet meals businesses, like lobsters or top-quality necessary protein services and products.”
MagicKitchen.com normally special in that customers can order individual items â such as for instance soups, edges, main meals, and desserts â or order complete dishes. It is possible to select from small and huge portions, in addition to site explains the amount of portions each object. You are able to get dinner bundles as a present, or just to keep your freezer stocked.
MagicKitchen.com provides both usual menus and unique diet programs, such as gluten-free, vegetarian, dairy-free, low-sodium, low-fat, low-carb, diabetic, and dialysis-friendly, among others.
Serving Couples at All years and Stages of Life
MagicKitchen.com features almost 50,000 consumers just who have huge variations from 20-year-olds to seniors. When it comes to 60% of its client base is above the ages of 45, but folks of all ages make use of the website to streamline food planning and purchasing, especially when they can be on unique food diets. “A majority of these customers possess challenging nutritional needs to help â including sort one or two all forms of diabetes,” Greg mentioned.
Many of the company’s consumers additionally deliver the service as a present to friends, family unit members, staff members, or work colleagues as a result of existence changes, activities, or problems. For example splendid occasions like anniversaries or college graduations, but it addittionally contains existence occasions like delivery of a child, a death from inside the family members, a family member coming back home through the medical center, or anytime an individual could enjoy the capability of pre-made dinners.
“I ordered meals from MagicKitchen.com for a family member who had been recuperating from leg surgery home. She therefore appreciated the ready food offered to the woman those first couple of days whenever she had difficulty making your way around. She said the meal found its way to good order and was all ready to warm up and consume, and had been merely tasty,” said a consumer known as Barbara E. in a testimonial that exemplifies precisely why the meals make these the gift.
In our hectic modern world, it’s easy to hop out track with regards to eating healthy or following an unique diet plan. Getting supported inside quest can make a lasting, difference. Very partners exactly who utilize MagicKitchen.com with each other could find it much easier to support both’s healthy habits.
A Hardworking Staff on a goal to create your daily life Easier
The MagicKitchen.com staff members could dedicated to their unique objective generating their clients’ physical lives simpler. “We work tirelessly and perform tough as a group,” Greg mentioned.
“our very own business uses only hard-working, imaginative, positive visitors to be on all of us.” â Greg Miller, Chief Executive Officer and Co-Founder of MagicKitchen.com
They on a regular basis have employees trips â eg boating journeys on a lake or group dinners â therefore, the group can interact socially with each other and their family members. Based on Greg, the business usually pays doing to 25per cent greater salaries than other organizations in the area to attract and maintain top skill. “the company uses just hard-working, innovative, positive individuals be on we for any longterm,” the guy stated.
The business’s whole customer care staff is actually fluent in English and Spanish. You can easily attain a representative by telephone or e-mail. Customers have usage of MagicKitchen.com’s in-house dietitian if they have any questions concerning the dishes or their diet requirements.
Relocation and growth directed at greater Supporting users
MagicKitchen.com is specialized in producing delicious, healthier dishes that are possible for any person â from young families to senior singles â to prepare yourself. In 2017, the organization chose to enhance the services by moving all its operations from California to Kansas.
While the step had been tough in lots of ways, it permitted the organization to grow their distribution heart â in fact it is now seven instances bigger than the past area. MagicKitchen.com is concentrating on securing new supplier choices and creating their staff. Many of the MagicKitchen.com’s customer service team members have grown up with the business, and some also relocated with it from California.
“The circulation middle employees is still deciding in since we not too long ago moved from our past warehouse center within the main Kansas City area to Lenexa, in the southwest side of greater Kansas City,” Greg mentioned. “We are aggressively developing this staff and hoping to fully carry out a self-directed staff easily.”
The action is section of MagicKitchen.com’s mission to grant healthy, diet-specific dinners to every certainly one of the clients.